The New Zealand Pork (guffaw) Board has released a website and print advertising along the lines of:
“Yo. Thick, only-good-for-pouring-concrete ‘blokes’. Get into the kitchen and cook some eggs. If you do, you will get brownie points, and possibly a chance of getting sex. It will only be in the missionary position though, (partner looking at ceiling making mental shopping list) if you fuck this up.”
I think the Pork People are going for humour, and that’s a nice approach.
How do New Zealand males feel about the tone of this campaign though? Is it nice being patronized? Should we all just stop doing this now?