Mum’s Night Off

The New Zealand Pork (guffaw) Board has released a website and print advertising along the lines of:

“Yo.  Thick, only-good-for-pouring-concrete ‘blokes’.  Get into the kitchen and cook some eggs.  If you do, you will get brownie points, and possibly a chance of getting sex.  It will only be in the missionary position though, (partner looking at ceiling making mental shopping list) if you fuck this up.”

I think the Pork People are going for humour, and that’s a nice approach.

How do New Zealand males feel about the tone of this campaign though?  Is it nice being patronized?   Should we all just stop doing this now?



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